Products I have designed, shipped, and influenced — rooted in empathy, driven by a love of solving real customer problems, and shaped by the people who use them every day.
Stellantis
Native Trial Activation & Recovery in Jeep Mobile App
Reimagined the native trial activation experience in the Space App so customers can recover from failed activations and complete Connect ONE & Connect PLUS trials in a single click — with proactive in-app guidance on service activation status.
Space AppTrial ActivationRecoveryJeep Compass J4U
Single-click trial activation immediately after onboarding for Connect PLUS and Connect ONE
Entry banners and snack-bar notifications guide customers through failed activation recovery
'Keep engine running for X min' banners drive successful post opt-in service activation
15-min auto-association in Peugeot, Citroen Mobile App
Removed mandatory QR / Bluetooth / Odometer steps from the customer–vehicle association journey by automating medium-assurance (OAL2) association driven by dealer entry in C1st, with VIN auto-added to the customer account.
MyMAuto-associationOnboardingOAL2
Eliminated manual QR, Bluetooth, and Odometer association steps for eligible customers
VIN added automatically — no manual entry required
Auto-association success rate of ~8.4% (as of 26/06) and growing
Shortened the time-to-value from days to a single 15-minute window post-dealer entry
Built a scalable payment foundation for connected-services monetization across South America — expanding Stripe to Argentina and Chile, launching credit-card capture in GMA, and adding automated billing-address validation for Brazil.
StripeLATAMBillingSouth America
Stripe expected to support payment continuity for 13K paid subscribers in South America
100% enrollment via GMA introduced for SA customers with X+Y credit-card capture
Automated billing address validation in Brazil reduced invoice issues
Created a native trial-extension path in the Space App for SSDP vehicles (J4U, F2X) so customers nearing the end of a free trial can capture payment information, extend their trial, and transition seamlessly into paid subscription.
Trial ExtensionX+YSpace AppPaid Conversion
Unlocks paid-conversion opportunity previously lost at end of free trial
Native X+Y / credit-card capture flow inside Space App — no external redirect
Post-purchase visibility into extension subscription and cancellation status
Post-trial subscription status surfaces feature-level service activation and T&Cs
Drove global subscription strategy and customer onboarding for 14 Stellantis brands across 50+ countries, scaling the paid subscriber base and launching new revenue models.
MonetizationSubscriptionsFeature-on-Demand50+ Countries
Scaled paid subscribers from 360K → 800K (2025)
Improved conversion from 12.3% → 15% via NCS 2.0 strategy