Scaling global connected mobility, software-defined vehicles, and customer experiences across mobile & digital products.

Reimagined the native trial activation experience in the Mobile App so customers can recover from failed activations and complete Connect ONE & Connect PLUS trials in a single click — with proactive in-app guidance on service activation status.

• Single-click trial activation immediately after onboarding for Connect PLUS and Connect ONE
• Entry banners and snack-bar notifications guide customers through failed activation recovery
• 'Keep engine running for X min' banners drive successful post opt-in service activation

Removed mandatory QR / Bluetooth / Odometer steps from the customer–vehicle association journey by automating medium-assurance (OAL2) association driven by dealer entry in C1st, with VIN auto-added to the customer account.

• Eliminated manual QR, Bluetooth, and Odometer association steps for eligible customers
• VIN added automatically — no manual entry required
• Auto-association success rate of ~8.4% (as of 26/06) and growing
• Shortened the time-to-value from days to a single 15-minute window post-dealer entry

Redesigned the customer onboarding journey for the New Jeep 2.0 mobile app, launching across 32 European countries for the New Jeep Compass 2026.

• Reduced onboarding time from days/weeks to <5 minutes
• Cut steps from 31 → 14 via QR-based onboarding
• Delivered 1-click trial activation in native subscription experience
• Standardized onboarding journeys across NA, EU, and Brazil